Today it is no question for any company to use social media channels for presenting the own products and services. At the same time there are many uncertainties in how far the existing features can be used legally. Facebook Like, Facebook Login, Twitter, Google+ and YouTube are keywords which are connected to statements by data protection authorities and the media to be careful when using them or even not to use them.

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German Privacy law as a perk or a burden when realising social media concepts. Did privacy concepts in social media had an impact to social media platforms and their success or failure (e.g. the VZ cases)? What does this mean for future concepts? Does privacy actually be relevant for users of social media before and after the Snowden revelations? Do we have a level playing field between German and US-based social media? What should be the principles of a modern privacy law allowing for social media innovations AND protecting users?

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